I still remember the first time
I set foot on SM Store Cubao. It was more popularly known as Shoe Mart at that time
and not yet called by its now very famous 2-letter initials. I was no more than
7 years old when I first stepped into that mall that I thought sells only shoes
and nothing but. As a young and gullible child, I easily took everything at
face value. It was called Shoe Mart so I thought it should be selling just that
or else they should call it Shoe Mart and a Lot More Mart (SMLMM). Okay, Shoe
Mart is a lot easier on the tongue.
I remember that time when my
mom brought me there the first time to buy me a pair of black shoes. I was
amazed at the many shoes on the display racks. It wowed me. I was just as excited as my mom
who was also a lover of pretty shoes. This was the place where I bought most,
if not all, of my school shoes during my elementary days.
I do not know the exact date
when SM Megamall came into existence. All I know was that everyone was looking
forward to its opening. And when it finally opened its doors, I was among those
who could not wait to check out what the fuss was all about. I was awed by its
size and splendor. It was really SM’s Megamall with a capital “M”.
SM Megamall started a new trend
in mall shopping. I believe it is where the word “malling” originated
from. I was a young executive when it
became a phenomenon. SM Megamall was in the center of everything. It has become
“the” landmark. Everybody converges to Megamall: young, old, rich, poor,
celebrities, feeling-celebrities, yuppies, bum.
When my
brother with his wife and family from the U.S. came to visit us here after
more than 10 long years, we brought them to Megamall and they were awestruck
with the place. Never had they been to any shopping mall as big as Megamall. My
brother even commented, “We don’t need to bring anything from the U.S. because
everything is already here at SM.” And this remark came from someone who had
not yet heard SM’s jingle ad. Indeed, SM’s slogan rings so true, “Here at SM,
we got it all for you.” Whoever thought about this slogan is a genius.
SM Megamall has been our
Sunday habit. After attending our worship service at a nearby church, this is
where you could find us.
But whether in Megamall or
in any SM Store branch nationwide, Toy Kingdom is my husband’s and our daughters’ first stop. While me, I am a fan of any SM supermarket
where the cut and pre-packed fruits and vegetables first became a hit. Up to
this day, I look forward to having my grocery shopping at any SM supermarket.
But one more thing that continues
to excite me about SM is that of its department store. Yes, I definitely love to shop at The SM Store. With its classy, trendy, fashionable and yet affordable selection of
clothing wear, you can never go wrong. The
layout of the entire store is even more fantastic.
It’s a breath of fresh
air. It’s young, vibrant and fun to shop
here. No wonder my daughters as young as
they are, enjoy shopping here, too. It is my go-to-place when I am looking for
nice outfits not only for me but for my little girls, as well. And yes, without that hefty price tag.
SM Sale Events are as
exciting as ever. I have been part of
many SM sale events ever since. When an SM
Store holds a sale, there is a promise of big savings. I have in my possession some of my SM Store fashion
finds and I’m just so happy to have them.
I wore them, either separately or all together, in many occasions,
events and celebrations. The SM pieces I
have are very versatile. And because I
want to share my SM Dept. Store fashion finds, I make it a point to bring “balikbayan”
relatives and friends to any SM mall branch and shop with them. The vast selection
and great finds surely make them go wow!
One SM store that never
fails to elicit a wow factor to my balikbayan relatives and friends is SM Mall
of Asia. This has become not only a
shopping destination but also a tourist attraction of sorts and a must-visit
destination for them, as well. With its grandeur and perfect location, it is
the ultimate “pasyalan” and shopping mall by the bay. The first time I stepped
on its grounds, all I could say was “Oh, wow!”
From the very first time
that I entered an SM store and up to this day, SM continues to wow me.
From the school shoes that my
mother used to buy for me in SM and now that I have my own kids, it’s still SM
shoes that I patronize…for me and my kids.
Only this time, it’s not only their shoes but a lot, lot more. And that is just WOW!
And here are some of my fashion finds in The SM Store:
Don't you just love to shop at The SM Store? Well, I do.
